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Italian Stories tarots cards
For the communication and promotion of the Italian Stories project it has been designed a unique format: all the artisans have become characters of the tarot cards, very special illustrated playing cards whose origin dates back to the 15th century.
Each craftsman has his number and nickname related to the craft such as Lucia, “the lady of the wool”, whose job is to transform wool into felt.
All the tarot cards have been printed in two different sizes and displayed in the artisan’s labs as well as on the promotional decks of several trade shows and exhibitions.
Tarot cards have been so appreciated by the artisans that most of all are using them as business card too!
More on this project:
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As part of the collaboration with IS srls I joined the Italian Stories project.
Within this work I improved my capabilities in the following areas:
Ux design, graphic design, photography, artisan scouting and accounting, visual concept development, photographer and blogger community management
www.italianstories.it
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